Weighted 0–100 Score
8 signals, each weighted by AI citation impact — combined into a single composite AI Visibility Score with transparent methodology.
A+ to F Grade
From AI Champion (A+, 90–100) to Invisible (F, 0–34) — your grade tells you exactly where you stand against AI citation benchmarks.
Personalised Fix Plan
Every free score check includes a ranked action plan — highest-impact fixes listed first so you know exactly where to invest your time.
What Is an AI Visibility Score?
An AI Visibility Score quantifies your website's likelihood of being cited by AI answer engines. As users increasingly turn to ChatGPT, Gemini, and Perplexity instead of traditional search engines, your AI Visibility Score determines your brand's presence in a rapidly growing information channel.
The score is calculated from 8 signals weighted by their correlation with observed AI citation frequency. Unlike binary pass/fail audits, the AI Visibility Score gives you a precise measure of where you are and exactly how much each improvement will move your score.
VisibilityPulse is the only free tool that calculates a full, weighted AI Visibility Score — with results delivered in under 15 seconds and no signup required.
How Your AI Visibility Score Is Calculated
AI Visibility Score Grade Scale
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Frequently Asked Questions
What is an AI Visibility Score?
An AI Visibility Score is a 0–100 composite metric that measures how likely AI engines — ChatGPT, Google Gemini, Perplexity AI, and Anthropic Claude — are to cite your website in their AI-generated answers. A score of 0 means your site is invisible to AI engines; a score of 100 means you are optimally positioned for AI citation across all signals.
How is the AI Visibility Score calculated?
VisibilityPulse calculates your AI Visibility Score by analysing 8 weighted signals: AI crawler access (25% weight), JSON-LD schema quality (20%), entity authority (15%), content freshness (10%), E-E-A-T signals (10%), Core Web Vitals (8%), technical health (7%), and llms.txt presence (5%). Each signal is scored independently and combined into the composite 0–100 score.
What is a good AI Visibility Score?
A score of 80 or above (grade A or A+) indicates strong AI visibility and a high probability of citation by AI engines. Scores of 65–79 (grade B) represent good visibility with room for improvement. Scores below 50 (grade D or F) indicate significant barriers to AI citation that should be addressed urgently. The average website scores between 35 and 55.
Is the AI Visibility Score check free?
Yes, completely free. VisibilityPulse calculates your full AI Visibility Score — all 8 signals, weighted composite score, letter grade, and prioritised fix list — at zero cost. No signup, no email, and no credit card are required. Run as many checks as you need.
How do I improve my AI Visibility Score?
To improve your AI Visibility Score: (1) Ensure all AI crawlers (GPTBot, ClaudeBot, PerplexityBot, Google-Extended) are allowed in robots.txt — this is the highest-weight signal. (2) Add comprehensive JSON-LD schema including Organization, Article, and FAQPage markup. (3) Strengthen entity authority with sameAs links to directories. (4) Publish fresh content and update dateModified. (5) Add an llms.txt file to your domain root. VisibilityPulse gives you a personalised ranked fix list after every free check.