Free Online Visibility Checker — AI Search + SEO Score in Seconds
VisibilityPulse is a free online visibility checker that measures both your traditional SEO health and your AI search visibility in one audit. Check whether ChatGPT, Gemini, Perplexity, and Claude can find and cite your website alongside Core Web Vitals, technical SEO, and schema quality. Get your 0–100 Online Visibility Score in ~10–40 seconds. No signup. No email. Completely free.
Check My Visibility Free →AI + SEO Combined Score
Get a single 0–100 Online Visibility Score that fuses AI-search readiness (ChatGPT, Gemini, Perplexity, Claude) with traditional SEO metrics like Core Web Vitals and schema quality. One number. Total picture.
Instant ~10–40 Second Audit
No crawl queue. No waiting. VisibilityPulse runs a full 8-signal audit in ~10–40 seconds and delivers a prioritised fix list so you can take action immediately — not next week.
Zero Data Stored
Your URL is analysed in real time and never persisted. No account required, no cookies set, no email captured. VisibilityPulse is privacy-first by design — your data stays yours.
What Does an Online Visibility Checker Actually Measure?
An online visibility checker audits the technical and content signals that determine whether search engines and AI models can discover, understand, and recommend your website. As AI-powered search engines like ChatGPT, Perplexity, and Google Gemini become dominant discovery channels, visibility now extends far beyond Google rankings.
VisibilityPulse evaluates eight core signals grouped into two pillars:
Each signal contributes to your overall Online Visibility Score. Alongside the score, VisibilityPulse delivers a prioritised list of fixes — from critical blockers like AI crawlers being blocked in robots.txt, to high-impact improvements like adding Organisation and Article schema. Every recommendation links directly to the issue found on your page.
What Each Signal Scores — and What Causes Failures
VisibilityPulse doesn't just show you a score — it shows you the threshold your site must hit to pass each signal. Here's the precise scoring logic for each of the 5 weighted signals that make up your composite Online Visibility Score.
| Signal | Weight | Full Score | Partial Score | Zero Score |
|---|---|---|---|---|
| Technical Health & CWV | 30% | HTTPS + LCP ≤ 2.5s + single H1 + 3+ internal links | LCP 2.5–4s or missing H1 | HTTP, server timeout, or LCP > 4s |
| Entity Authority | 25% | Wikipedia or Wikidata entry + 4+ sameAs links in schema | 2–3 sameAs links or social profiles only | No schema, no sameAs, no directory presence |
| Content Freshness | 15% | dateModified or lastmod within 30 days | Updated within 3–12 months | No date signals or content older than 12 months |
| AI Crawler Access | 15% | OAI-SearchBot, PerplexityBot, Claude-SearchBot all allowed | 1–2 of the three citation crawlers allowed | All crawlers blocked via wildcard Disallow: / |
| JSON-LD Schema Quality | 15% | Organization + Article + FAQPage schema all present | Organization schema only, or malformed JSON-LD | No JSON-LD detected |
* Weights and thresholds per VisibilityPulse Methodology v1.2 (June 2026). Full methodology →
VisibilityPulse vs. Other Visibility Checkers
Most online visibility checkers focus exclusively on Google rankings or backlink profiles. VisibilityPulse is purpose-built for the AI search era — measuring the signals that determine AI citation eligibility, not just traditional organic rankings.
| Feature | VisibilityPulse | Semrush | Ahrefs | Otterly.ai |
|---|---|---|---|---|
| Price | Free | $139+/mo | $129+/mo | $Free/Pro |
| Signup required | ❌ None | ✅ Required | ✅ Required | ✅ Required |
| AI crawler access check | ✅ Yes | ❌ No | ❌ No | ⚠️ Partial |
| ChatGPT citation signals | ✅ Yes | ❌ No | ❌ No | ✅ Yes |
| JSON-LD schema audit | ✅ Yes | ⚠️ Basic | ❌ No | ❌ No |
| Entity authority check | ✅ Yes | ❌ No | ❌ No | ❌ No |
| Core Web Vitals | ✅ Real-time | ✅ Yes | ❌ No | ❌ No |
| Results time | ~10–40s | Minutes | Minutes | ~30–60s |
Why AI Visibility Is the New SEO Priority for 2026
In 2023, SEO meant ranking in Google's top 10. In 2026, it means getting cited by ChatGPT, Gemini, Perplexity, and Claude — which together serve hundreds of millions of AI-generated answers daily. Users querying AI engines often don't click through to search results at all; they act on the AI's synthesised answer and its cited sources.
If your website isn't cited in AI answers, you're invisible to a growing segment of your target audience — regardless of your Google ranking. The visibility gap is particularly sharp for informational and transactional queries, where AI engines now provide direct answers instead of lists of links.
In audits run through VisibilityPulse, the most common critical failure is AI citation crawlers being blocked by catch-all robots.txt rules. Many sites have a legacy User-agent: * block that inadvertently prevents OAI-SearchBot and PerplexityBot from indexing the site entirely. This single issue — fixable in under five minutes — is the difference between being cited and being invisible.
The second most common failure is absent or malformed JSON-LD schema. AI engines use structured data to verify what your site is about, who wrote it, and whether it's authoritative. Without Organization schema with sameAs links, your brand is effectively unverifiable to an AI engine's knowledge graph — making citation far less likely even when the content is strong.
Get Your Free Online Visibility Score Now
Join thousands of marketers, founders, and SEO professionals who use VisibilityPulse to benchmark their AI search readiness. No account. No credit card. Just your URL.
Run Free Audit →Frequently Asked Questions
What is online visibility?+
Online visibility refers to how easily your website can be found and cited across traditional search engines like Google and Bing, as well as AI-powered engines like ChatGPT, Gemini, Perplexity, and Claude. High online visibility means your site appears prominently in both search results and AI-generated answers.
How is online visibility measured?+
VisibilityPulse measures online visibility across 8 signals: AI crawler access (robots.txt), JSON-LD schema quality, E-E-A-T strength, entity authority, content freshness, Core Web Vitals, mobile-friendliness, and HTTPS/technical health. These signals are weighted and combined into a single 0–100 Online Visibility Score.
What is the difference between online visibility and traditional SEO?+
Traditional SEO focuses exclusively on ranking in Google and Bing organic results. Online visibility is broader — it also measures how AI engines like ChatGPT, Perplexity, and Gemini evaluate and cite your website. As AI-generated answers become the primary interface for discovery, visibility across both dimensions is essential.
Which AI engines does VisibilityPulse check?+
VisibilityPulse checks visibility signals for ChatGPT (OAI-SearchBot/GPTBot), Google Gemini (Googlebot/Google-Extended), Perplexity AI (PerplexityBot), Claude (Claude-SearchBot/ClaudeBot), DeepSeek, and Grok by xAI. It also checks standard Googlebot and Bingbot access for traditional SEO coverage.
How do I improve my online visibility score?+
To improve your score: (1) Allow all major AI citation crawlers in robots.txt, (2) Add structured JSON-LD schema markup (Organization/Article) and format content for statistical citation density, (3) Improve E-E-A-T signals (author bios, credentials, citations), (4) Optimise Core Web Vitals, (5) Publish fresh, authoritative content regularly, and (6) Build entity authority.